- Prioritise cruise-port decisions over generic tourism brochure copy.
- Preserve useful URLs with redirects; do not protect thin pages for their own sake.
- No fake ratings, review stars, or unsupported “most popular” claims.
- No ship-return guarantees copied from third-party marketing.
- No invented taxi fares, ferry timetables, or wildlife promises.
- Images with unclear rights stay quarantined; CSS-only presentation is acceptable.
- Commerce stays off until a product is verified — editorial CTAs only in this phase.